RoomService

Achieving exponential growth through digital audit and analytics

The client is South-East asia's leading restaurant delivery service, delivering food from hundreds of restaurant in major cities of Malaysia, Phillipines and Singapore

The problem

Prior to working with FALCON Agency, RoomService's investments in various marketing channels yielded unsatisfactory results. Main key metrics such as numbers of orders, new customers, and revenue stagnated or even decreased.


Low performing marketing channels


Little growth in conversions


Marketing efforts were not data-driven

Our strategy

Marketing audit

Improve data
reporting for
optimum decisions

Restructure marketing channels and campaigns

Ongoing
optimisation

Restructuring

Search Engine Marketing

New Account structure
& keyword campaigns

Facebook Advertising

Better targeted
campaigns

Display ads

Campaigns with higher
creative output

Retargeting

On-site and off-site
retargeting

Newsletter

Creating new CRM
software

Partnership

Set up of partnerships
with telcos

Reinforcing

Reinforcing
partnerships with
affiliated networks

Results

Monthly Revenue

Monthly Orders

Monthly new customers


Improvement in Conversions

Client's feedback

FALCON AGENCY HELPED US TO GROW SIGNIFICANTLY OVER THE LAST 6 MONTHS.THANKS TO THEIR HARD AND DILIGENT WORK AND THEIR APPLIED DATA DRIVEN APPROACH WE HAVE BEEN ABLE TO GET ACQUIRED BY A STRATEGIC PARTNER IN EARLY 2015!


GROUP COO & MALAYSIA CEO

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